Portfolio < Personal Experience

2002 - Present
President of MWX Image Consulting, San Jose, California Manage consulting firm and conduct training courses for individuals. Co-producer and hostess for a TV program on KTSF in San Francisco, "Be Attractive, Be Confident." Columnist for a nationally-distributed weekly Chinese language Newspaper, The Epoch Times. Training courses that have been offered are: Sensitivity Training, which leads individuals to recognize their true-self and to develop their undiscovered areas; Making Over Class, which help individuals to improve their skin condition and make-up skills; Health, Nutrition & Products, which contains product information, ingredients and treatment; Personal Image Management Training, teaching individuals to take responsibility for the image they project and providing new concepts for individuals to improve their life styles, time management skills, people interaction skills and personal presentation.

1996 - 2002
International Marketing Director of Strong Trading Inc., Santa Clara, CA.
Developed new product lines and markets, directed marketing strategies for 7 branches located on three continents. Worked closely with international staffs, vendors, and customers to increase product turnover and sales by no less than 18% each year. Responsible for the annual company-wide planning process and the development of new branches. Under my direction, the company has grown to a $40 million per year in sales business from a struggling family owned business.

1994 - 1995
Marketing Manager of PAJ International Jewelry Inc., Dallas, TX.
In charge of 4 departments: advertising, merchandise, design and sample. Responsible for public relations, product design, trade show and product line development.

1993
Advertising Designer. Rochester, NY.
Designed product logo, label, brochure, poster and promotional T-shirt for summer special event.

1989 - 1991
Image Consultant of Shiseido Cosmetic Company, Taipei, Taiwan.
Directed and set-up new corporate image series for the main office in Taiwan. Offered seasonal lectures on communication skills and for fashion trend prediction to high-level managers.

1987 - 1991
Chief Executive Officer, Founder and President of Cheerly Cosmetic Co., Taipei, Taiwan.
Established the first image consulting and designing firm for multinational enterprises in Taiwan. Wrote regular newspaper column, "Enterprise's Image" for China Times Newspaper. Provided consulting services to high-level executives of Taiwan's major corporations and to public figures, such as Legislator Mu-Ming Yu and Councilman Ing-Mei Hiseh.

1985 - 1987
Consultant, Cinderella Image studio, Taipei, Taiwan.
Advised businesses in interpersonal communication skill development. Established a studio for the research and application of concepts such as Body Language, Linguistics and Image Design. Conveyed communication concepts through private consultations, lectures, training programs and written articles for the media. Identified personal characteristics and personality types in order to create successful image packages.

1986
Editor-in-Chief, The Student's Pal, Taipei, Taiwan.
Did strategic planning for top teenager's magazine in publication and events, (entertainment, science, interviews and activities). Organized and facilitated series of meetings between congressmen, government officials, high school students and media representatives to replace 30-year-old code for standard of appearance.

SELECTED ACCOMPLISHMENTS

2002 - 2003
Produced and hosted a television program, Attraction & Confidence that aired on KTSF, Channel 26, San Francisco, CA. This program portrays the concepts and techniques of building an individual's best image.

1998
Recipient of Excellence of Quality at International Jewelry Convention, Paris, France.

1996
Wrote and published an image design book, Image Design - to a more Dynamic you.

1991
Designed and conducted corporate in-house training programs and gave lectures on image development and enhancement throughout Southeast Asia.

1990
Instructed courses on "Personal Image and Human Relationship" and "Personal Image System and Corporate Image System" (PIS & CIS) for key managers in the state-owned Professional Training Center, Ministry of Economic Affairs, the Republic of China.

1989 - 1992
Participated in presenting workshops for major international companies such as LANCOME Cosmetic Company, Taiwan. Served as the image consultant for SHISEIDO Cosmetic Company.

1989 - 1990
Taught "Stage Costume Design" and "Design Concept" at Chinese Cultural University, Taipei, Taiwan.

1988 - 1990
Featured in a series of newspaper article on The Image of Business People for Commercial Times, the major business newspaper in Taiwan.

1986
Produced an educational television program, The Spectacular World that aired on PBS. This program reviewed the variety and intensity of beautiful Chinese landscapes.

COMPUTER SKILLS

Dreamweaver, HTML, Windows, MS word, Excel, Photoshop, Illustrator, QuarkXpress, Powerpoint, Freehand

EDUCATION

1994
MFA Degree in Graphic Design (GPA 3.91)
Rochester Institute of Technology, Rochester, NY.
Finalist for Outstanding Graduate Scholar Award, '94. Student. Representative in Graphic Design Department. Course structure based on a two-year curriculum that involved critical thinking, organization skills and the connection between conception and visualization. Projects stress process, design theory, graphic translation, typographic problems, and computer application.

1993
MST Degree in Graphic Design (GPA 3.87)
Rochester Institute of Technology Rochester, NY.
Concentration in concept design, information design, system design, problem solving and computer application.

1991
BA in Design
Concentration in Applied Design and Image Formation SUNY Empire State College, Rochester, NY.